AVC SMS

SMS sender ID for Sri Lanka.
Your brand name on every message.

A sender ID, also called an SMS mask or sender name, is the name a message arrives from. Instead of an unknown number your customers see MYSHOP, and know at once that the message is yours.

3 to 11characters in a sender ID
1 working daytypical approval time
4 networksDialog · Mobitel · Hutch · Airtel
API readychoose the sender for each message
What it is

A name instead of a number.

The sender is the first thing a customer sees, before the message itself.

  • Recognised at a glanceA message from your brand name is opened and trusted. A message from an unknown number is often ignored.
  • Reviewed before useEvery sender ID is checked before it can be used, so names are not handed out to anyone who asks.
  • More than one if you need itUse different sender IDs for different brands or branches, and set one of them as your default.
  • Works with the APIPass sender_id with a request to choose the sender for that message, or leave it out to use your default.
How to apply

How to get a sender ID.

Open an account

Sign up with your business name, email address and mobile number.

Request the name

In the portal open Sender IDs, enter the name, download the authorisation letter and upload it signed, on your company letterhead.

Wait for approval

Most requests are approved within one working day.

Start sending

Choose the sender ID when you send, or make it your default.

Choosing a name

How to choose a good sender ID.

  1. Use the name customers know. Pick your shop or brand name the way customers say it, shortened if it is too long.
  2. Stay within 11 characters. A sender ID has 3 to 11 characters. Letters and digits are the safe choice.
  3. Make it easy to read. CITYCLINIC is clearer than CTYCLNC. If the full name does not fit, use the part people recognise.
  4. Ask for a name that is clearly yours. Every request needs a signed authorisation letter on your company letterhead, and it is reviewed before approval.
Good to know

A sender ID is one-way.

Because a sender ID is a name and not a phone number, customers cannot reply to it. If you want an answer, put a phone number or a link in the message itself.

It also helps to repeat your name in the text. Customers who have not saved your number or seen the sender before will still know who is writing.

FAQ

Questions about sender IDs.

Something else? Talk to us or call 070 186 3408.

What is an SMS sender ID?
It is the name shown as the sender of a text message, such as MYSHOP, in place of a phone number. Businesses use it so that customers recognise their messages.
Is a sender ID the same as an SMS mask?
Yes. Sender ID, SMS mask and sender name all mean the name a message arrives from.
How do I get a sender ID in Sri Lanka?
Open a AVC SMS account, go to Sender IDs in the portal, enter the name you want and upload the signed authorisation letter. Most requests are approved within one working day.
What documents do I need for a sender ID?
One signed authorisation letter on your company letterhead. The template is in the portal: download it, put it on your letterhead, fill in the sender ID and the name of the authorised person, sign it, and upload a scan or a clear photo.
What characters can a sender ID have?
Between 3 and 11 characters. Letters and digits are recommended.
Can I have more than one sender ID?
Yes. You can request several, for different brands or branches, and choose one as the default.
Can customers reply to a sender ID?
No. A sender ID is a name, so there is no number to reply to. Include a phone number or a link in the message if you want a response.

More from AVC SMS

Put your name on your messages.

Open an account and request your sender ID today.